.store · Commerce & discovery
Open registration route
Put the shop directly in your domain name.
Choose .store for an ecommerce brand, product catalogue or retail campaign with clear buying intent.
Check here, then carry the exact name into tracked registrar checkout. We may earn a commission if you register.
Why choose .store
The ending tells visitors to expect products and purchasing, which can make the proposition immediately clear.
.store is built for online retailers, direct-to-consumer brands, catalogues and product launches where shopping is the main action.
Keep ownership
Use your own registrant, billing and recovery details at checkout.
Clear checkout handoff
Confirm the current currency, taxes and total before completing registration.
Control DNS
Connect your website and business email from the registrar account.
Ready for a wider market
Use a recognisable extension for customers beyond one local market.
Best-fit uses
What belongs on .store?
The ending should reinforce the promise in the name—not force a brand into a category it may outgrow.
Online stores
Product catalogues
Retail campaigns
Check the registration rules.
.store is generally open worldwide. Confirm recurring price, brand rights and the ecommerce platform connection before launch.
Compare before you commit.
Choose .shop for a similarly direct retail signal or .com when the brand may expand beyond commerce.
Compare all domain endingsFrom search to ownership
Three clear steps to your .store.
Enter one name
Search the brand you want with .store.
Confirm the signal
Review the availability result, current price and any eligibility requirements.
Register in your name
Continue with the exact domain, complete checkout and retain control of the account.
- Use your own email address and phone number for registration and recovery.
- Check the normal renewal price—not only the first-year promotion.
- Turn on auto-renew and keep the invoice and registration confirmation.
- Record nameservers and business-email DNS before changing providers.
Need to know
.store questions, answered.
What is a .store domain best used for?
.store is built for online retailers, direct-to-consumer brands, catalogues and product launches where shopping is the main action.
Are there special requirements for .store?
.store is generally open worldwide. Confirm recurring price, brand rights and the ecommerce platform connection before launch.
How much does a .store domain cost?
Registration, renewal, transfer and recovery prices can differ. Use the live registrar checkout as the current quote and check the normal renewal price before buying.
Can I transfer a .store domain later?
Usually, yes. Transfer timing, authorisation, locks and any added registration term depend on current registry and registrar rules. Preserve your DNS records and confirm the process before moving it.
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