DoWebsites verdict: Durable is a fast all-in-one launch tool for service businesses that need a site, CRM, forms and bookings. It is not the right platform for a serious online store, extensive custom code or a team that expects a complete portable site export.
Price and terms checked 2026-08-11: Free tier; Launch $25/month or $22/month equivalent yearly; Grow $49/month or $41/month equivalent yearly on the checked comparison.
Durable: the decision in one table
| Free | Durable subdomain, hosting, unlimited traffic and basic CRM |
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| Launch | Custom domain, forms, bookings, analytics and expanded AI/lead capacity |
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| Grow | Higher agent/content/lead allowances and unlimited team members |
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| Primary fit | Consultants, trades and local service businesses |
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| Commerce | Not designed primarily for a full ecommerce catalogue/checkout |
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| Portability | Content/domain can be moved, but no full self-hostable Durable site export is promised |
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The builder, managed hosting, CRM, lead capture, invoicing/booking-style workflows and AI tools sit in one account. That is valuable to a solo service operator who would otherwise combine several systems; it is unnecessary if the business already has a CRM and marketing stack.
Free is for validation, not a finished brand
The free tier can publish quickly on a Durable subdomain with basic tools. A professional business normally needs Launch for a custom domain, forms, bookings and analytics. Compare the yearly full charge rather than the monthly equivalent.
Plan limits are operational, not decorative
AI actions, generated images, blog output and captured leads vary by plan. Estimate monthly lead volume and content production before selecting a tier; exceeding limits mid-campaign can matter more than the base subscription difference.
Ecommerce and custom development are stop signs
Durable’s own pricing answers position it away from dedicated ecommerce, and extensive HTML customisation is not the product’s purpose. A service business selling a few appointments may fit; a large product catalogue, complex inventory or custom backend should use a commerce platform or custom stack.
Leaving means rebuilding the site layer
Keep the domain in a business-controlled account and export leads/content where supported. Do not assume the complete Durable design and business-tool behaviour can be transferred to arbitrary hosting. Document a rebuild path before making the platform the only record of customer data.
Kenyan service-business test
Before launch, submit the form from a Kenyan mobile network, verify notification delivery, test booking time zones, confirm the payment route and inspect how customer data is exported. International subscription billing and local payment collection are separate questions.
Questions buyers actually need answered
Is Durable free?
A free tier exists on a Durable subdomain. A custom-domain operating site generally requires a paid plan.
Can Durable run an online store?
It is not primarily designed for full ecommerce. Validate the exact selling/payment workflow or choose a commerce platform.
Can I export the complete site?
Do not assume a self-hostable full-site export. Preserve domain ownership and exportable business data, and plan for a rebuild if leaving.
Who is Durable best for?
Solo and small service businesses prioritising speed and bundled lead/CRM tools over deep customisation.
Evidence boundary
This is a buying analysis, not an invented hands-on test. We verified the published offer and policies, separated introductory equivalents from money charged, and discounted claims we could not independently benchmark. Recheck the final checkout and keep an independent backup or export before moving a production service.
Sources checked
