If you run a web development or digital marketing agency in Kenya, you've probably been asked about SEO by your clients. The challenge? Building an in-house SEO team is expensive and time-consuming. White-label SEO partnerships offer a smarter path to becoming a full-service agency.
What is White-Label SEO?
White-label SEO means partnering with a specialist SEO agency (like Amplify) that does the work under your brand. Your clients never know there's a third party involved—they see your agency's name on every report, strategy document, and communication. It's a win-win: you expand your services, and the SEO partner handles the expertise.
Why Agencies Need SEO Partnerships
The Kenyan digital market is maturing fast. Clients no longer want to work with five different vendors—they want one agency that handles everything. If you can't offer SEO, you're either losing clients to agencies that can, or leaving money on the table from your existing client base.
How to Choose the Right Partner
Look for these qualities in a white-label SEO partner: proven results with Kenyan businesses, transparent reporting and communication, flexible pricing that preserves your margins, a partner portal for easy management, and no direct contact with your clients (true white-label).
Setting Up the Partnership
A successful white-label partnership requires clear onboarding processes, defined SLAs (what's delivered, when, and to what standard), branded report templates, regular strategy calls between your team and the SEO partner, and a pricing structure that allows you to add your margin comfortably.
Pricing Your Resold SEO Services
The standard markup for white-label SEO is 40-100% above the partner's pricing. For example, if Amplify charges you KES 50,000/month for a client, you might charge KES 80,000-100,000. The key is to price based on value delivered, not just cost-plus.
Getting Started
The best time to start offering SEO was yesterday. The second-best time is now. Reach out to explore our white-label partnership program—we'll help you scope your first client engagement and set you up for success.